Digital Analytics Lead
Accenture
Digital Analytics Lead
Job Description
Who We Are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:
The Work:
Lead Analytics Strategy Development:
- Partner with clients to understand their analytics needs, align on priorities, and advocate for initiatives that enhance their analytics capabilities.
- Oversee and guide a team conducting current-state analyses of analytics capabilities
- Collaborate with stakeholders to define measurement plan and develop a strategic roadmap to advance analytics maturity.
- Act as a thought leader, inspiring clients to adopt and expand data-driven decision-making practices.
Drive Cross-Functional Solution Delivery:
- Lead cross-functional teams in the successful implementation of analytics solutions, ensuring alignment with strategic goals and client expectations.
- Design, build, and deliver reports and dashboards that provide actionable insights to improve key objectives
- Partner with clients as a trusted advisor and lead cross-functional teams through analytics transformation projects.
- Proven ability to collaborate with various stakeholders to define use cases and develop actionable roadmaps to achieve organizational objectives.
Enable Organizational Process Evolution:
- Guide businesses in transforming processes to better leverage data and insights, driving operational efficiency and improved outcomes.
Qualifications
Here’s What You’ll Need:
- 10+ years of experience of advanced experience conducting comprehensive assessments of analytics capabilities and leading the implementation of digital analytics strategies, from planning through execution and ongoing optimization
- 5+ years of hands-on experience working across a variety of MarTech tools and data sources, including analytics platforms, tag management systems, customer data platforms, audience segmentation tools, and activation platforms.
- 5+ years of experience integrating and leveraging data from diverse sources (e.g., web, social, CRM, advertising, and audience data) to support marketing strategies and business objectives.
- 5+ years of experience configuring tag management platforms (e.g., Adobe Launch, Tealium) to collect and send data to support reporting and activation needs. As well as working with digital data sources, such as web analytics, advertising, audience, social, and search data, to drive actionable insights.
- 3+ years experience with the Adobe Ecosystem, including Adobe Analytics, Launch, AEP, CJA, Target and RTCDP.
- 3+ years of experience designing, building, and delivering impactful reports and dashboards in PowerBI and/or Tableau
- English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
- A minimum of a high school diploma or GED is required for this position
Bonus Points If:
- Experience with Salesforce (particularly CRM Analytics (CRMA))
- Intermediate capabilities with SQL/Python/R
- Experience delivering client-facing projects in consulting, agency, or business-related services.
- Familiarity with audience segmentation and activation strategies using digital marketing tools.
- Proven ability to work creatively and analytically in a problem-solving environment.
- Strong project management skills, including prioritizing and managing multiple workstreams to meet client objectives.
Locations
Life at Accenture
Work where you're inspired to explore your passions and where your talents are nurtured and cultivated. Innovate with leading-edge technologies on some of the coolest projects you can imagine.
Training and Development
Take time away to learn and learn all the time in our regional learning hubs, connected classrooms, online courses and learning boards.
Work Environment
Be your best every day in a work environment that helps drive innovation in everything you do.
Learn more about Accenture
Our more than 742,000 people in more than 120 countries, combine unmatched experience and specialized skills across more than 40 industries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.
Our Expertise
Meet Our People
From entry-level to leadership, across all business and industry segments, get to know our people harnessing technology to make a difference, every day.
Stay connected
Join Our Team
Search open positions that match your skills and interest. We look for passionate, curious, creative and solution-driven team players.
Keep Up to Date
Stay ahead with careers tips, insider perspectives, and industry-leading insights you can put to use today–all from the people who work here.
Job Alert Emails
Personalize your subscription to receive job alerts, latest news and insider tips tailored to your preferences. See what exciting and rewarding opportunities await.