Marketing Automation Program Lead
Accenture
Marketing Automation Program Lead
Job Description
We Are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: Accenture Song
You Are:
We are looking for a highly effective Delivery Lead to join our team. An individual filling this role will be responsible for the overall success of Digital Products, Marketing or Commerce programs, focusing on the client relationship, financials, project delivery, resourcing, and overall program health. Ideal candidates will have a consulting background and will have experience managing programs that combine strategy, design, and technology disciplines.
The Work:
· Works in a highly client-facing role to lead the end-to-end delivery lifecycle of complex, global and large-scale Salesforce Marketing Cloud or Marketing Automation solutions
· Develops strong working relationships with the sr. management team and identifies follow-on project opportunities
· Plans and estimates delivery work with an Agile approach, focusing on project milestones, resource planning (both on-shore and off-shore), scope, budget, risk identification and mitigation planning
· Manages day to day on-shore and off-shore project teams during the project lifecycle
· Manages the project ideation, gathering the high level business requirements, defining the detailed requirements and process into epics and stories
· Manages Experience lead team in developing strategic vision and creative UI/UX design
· Manages and contributes to solution plan definition
· Manages and contributes to development of the content migration and global roll out strategy and execution
· Interacts with client stakeholders for business justification, funding, scope and timeline
· Contributes to the ongoing development of solution/program offering approaches, methodologies, techniques, business development tools, and growing our resources
Qualifications
Basic Qualifications:
· 10+ years of project management experience, delivering technology solutions
· 7+ years of experience leading the successful delivery of Marketing, Personalization, and Data Orchestration technologies such as Salesforce Marketing Cloud, Adobe Experience Cloud, Oracle Marketing Cloud, , Marketo, Reltio, Talend, SnapLogic, MuleSoft, Informatica
· Experience in tactical deployment or re-launch of Salesforce Marketing Cloud applications
· A University Degree is required for this position
Bonus points if:
· Cloud, Rich Relevance, Unica Interact, Kobie, Brierley and deploying new channels
· Experience with marketing campaign design, implementation and execution
· Experience in algorithmic decisioning or interactive management
· Exceptionally strong leadership & communication skills to effectively manage client accounts and multidisciplinary teams
· Experience in a consulting environment and/or digital agency with demonstrated track record of continuing responsibilities, creativity and innovation
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