Digital Analytics - Personalization & Optimization Lead
Accenture
Digital Analytics - Personalization & Optimization Lead
Job Description
WHO WE ARE:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:
THE WORK:
· Lead Analytics Strategy Development:
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Oversee and guide a team conducting current-state analyses of analytics capabilities, including people, processes, tools, and data collection.
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Collaborate with stakeholders to define business objectives and develop a strategic roadmap to advance analytics maturity.
· Drive Cross-Functional Solution Delivery:
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Lead cross-functional teams in the successful implementation of analytics solutions, ensuring alignment with strategic goals and client expectations.
· Develop Impactful Reports & Dashboards:
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Design, build, and deliver reports and dashboards that provide actionable insights and align with organizational objectives.
· Influence and Advance Analytics Capabilities:
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Partner with clients to understand their analytics needs, align on priorities, and advocate for initiatives that enhance their analytics capabilities.
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Act as a thought leader, inspiring clients to adopt and expand data-driven decision-making practices.
· Enable Organizational Process Evolution:
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Guide businesses in transforming processes to better leverage data and insights, driving operational efficiency and improved outcomes.
Qualifications
Candidate Requirements
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Strategic Analytics Assessment & Roadmapping:
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Advanced experience conducting comprehensive assessments of analytics capabilities
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Proven ability to collaborate with various stakeholders to define use cases and develop actionable roadmaps to achieve organizational objectives.
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Comprehensive Martech Expertise:
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Strong understanding of the Martech landscape, with hands-on experience working across a variety of tools and data sources, including analytics platforms, tag management systems, customer data platforms, audience segmentation tools, and activation platforms.
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Ability to integrate and leverage data from diverse sources (e.g., web, social, CRM, advertising, and audience data) to support marketing strategies and business objectives.
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End-to-End Strategy Execution:
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Expertise in leading the implementation of digital analytics strategies, from planning through execution and ongoing optimization.
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Hands-on experience configuring tag management platforms (e.g., Adobe Launch, Tealium) to collect and send data to support reporting and activation needs.
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Technical Acumen
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Proficiency in the Adobe Ecosystem, including Adobe Analytics, Launch, AEP, CJA, Target and RTCDP.
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Strong familiarity of tools commonly
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Proven ability to design, build, and deliver impactful reports and dashboards in PowerBI and/or Tableau
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Experience working with digital data sources, such as web analytics, advertising, audience, social, and search data, to drive actionable insights.
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Consulting & Leadership Skills:
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Demonstrated ability to partner with clients as a trusted advisor and lead cross-functional teams through analytics transformation projects.
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Strong project management skills, including prioritizing and managing multiple workstreams to meet client objectives.
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Proven ability to work creatively and analytically in a problem-solving environment.
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Communication & Visualization Skills:
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Proficiency in presenting solutions, insights and strategies to stakeholders through compelling storylines and visualizations in MS PowerPoint.
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Strong written and verbal communication skills in English, essential for collaboration with global stakeholders.
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English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
Bonus Points If You Have
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Experience delivering client-facing projects in consulting, agency, or business-related services.
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Familiarity with audience segmentation and activation strategies using digital marketing tools
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired in British Columbia as set forth below.
Information on benefits is here.
Role Location Annual Salary Range
British Columbia $74,900 to $191,500
#LI-NA-FY25
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