Life Sciences Creative Director (Copy)
Accenture
Life Sciences Creative Director (Copy)
Job Description
We Are:
Accenture Song Life Sciences— a new breed of agency that accelerates growth and value for our clients through sustained customer relevance. We believe that better human-centric experiences lead to better health. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You are:
A curious and collaborative life sciences creative copy leader helping to drive customer success and business results globally at scale. You bring deep experience in oncology and have worked across multiple brands and therapeutic areas. You enjoy delving deep into the data to create meaningful messages and approvable claims. You are a proactive, self-motivated and inspirational candidate who combines strong writing sensibilities with an analytical and strategic mind. You know your way around MLR reviews and feel at home with both internal teams and diverse client audiences. You understand when the needs are more high-level or more tactical, and can pivot to being more hands-on in execution of deliverables when it’s needed. You are a an experienced supervisor and capable mentor, willing to put the time and effort into helping your direct reports reach their full potential. And, you are a client-facing pro, able to lead presentations and navigate client comments and changes with ease.
The work:
A copy/content leader who has a background in writing for healthcare audiences (HCPs, patients, caregivers, etc.). They understand how to develop content that will capture interest, build trust and work in a highly regulated industry – life sciences and/or health sector. They are collaborative with team members from multiple disciplines, including art/visual design, but also client services, performance marketers, data/analytics, strategy and more.
They understand how to create unique content for emerging media and tech (especially helpful in unique healthcare platforms). The CD, Copy has experience writing/evaluating copy based on clinical product information, can find compelling narratives in clinical data and prescribing information, and can interact confidently with both Life Sciences brand marketers as well as healthcare system/provider and patient audiences. They can easily become familiar with the brand, science, and strategic issues for each project they work on. Experience in multiple therapeutic areas is key. They will also understand how to create campaigns and content that aligns to our clients’ strategic objectives.
If you have a passion for making a difference in patients’ lives, and can thrive in a fluid, fast-paced, energetic environment, we’d love to talk to you!
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Key Responsibilities:
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Participates in strategic and tactical meetings to develop effective campaigns and activations reflecting the clients’ objectives
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Delves into the data and develops a strong working knowledge of claims and messages, working with client stakeholders to develop, approve and incorporate net-new data
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Contributes innovative ideas, and tactics appropriate to client marketing strategy
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Brainstorms campaign ideas with colleagues
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Plans, develops and writes materials as assigned, working closely with medical colleagues on specific initiatives to ensure alignment with strategic objectives
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Contributes to thought leadership
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Partners with art partner, art direction/visual designers as well as other creative team members to develop engaging materials that maintain a high level of scientific accuracy, compelling campaign creative, and achieve our client’s strategic imperatives
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Partners with internal team and provides onsite support at key client meetings or events
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Attends and participates in MLR reviews as needed
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Works to tight deadlines and can juggle multiple projects
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Takes a proactive solutions-oriented approach into all tasks
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Maintains high standards and ensures only the best work is released to the client
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Oversee 1-2 junior writers, teaching them Life Sciences copy best practices; delegating work as appropriate and reviewing/finding teaching opportunities to help improve their abilities
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Qualifications
Here’s what you’ll need:
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At least 8 years of conceptual healthcare/copywriting experience, preferably in a health care marketing or communications agency
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At least 5 years of experience working in the Oncology area
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At least 5 years of brand launch experience for both HCP and patient audiences
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A least 8 years of proficiency in Microsoft Office Suite, including Outlook, Word, Excel, and PowerPoint
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At least 8 years of proven organizational and timeline prioritization skills; scheduling flexibility to accommodate work volumes and the ability to manage multiple assignments
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At least 5 years of experience in strategic brainstorming, campaign development and creative execution and advertising (campaign concepts, websites, all digital tactics, print, etc.)
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Experience working with multiple GenAI tools (i.e. OpenAI, Writer, etc.)
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A strong portfolio of strong, consistent and strategic work
Bonus points if:
Bachelor's degree
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired in British Columbia as set forth below.
Information on benefits is here.
Role Location Annual Salary Range
British Columbia $119,700 to $242,800
#LI-NA-FY25 and #LI-MP
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