Song Account Lead - Financial Services
Accenture
Song Account Lead - Financial Services
Job Description
We Are:
Accenture Song accelerates growth and value for our clients by fostering sustained customer relevance. Our end-to-end capabilities span ideation to execution, including growth, product and experience design; technology and experience platforms; creative, media, and marketing strategy; and campaign, content, and channel orchestration. With strong client relationships and deep industry expertise, we empower our clients to operate at the speed of life, leveraging the boundless potential of imagination, technology, and intelligence. Visit us at: Accenture Song
Job Summary:
There is never a typical day at Accenture Song, that’s why people love it here. As an Account Lead, you will play a pivotal role in building and nurturing strong, lasting relationships with both new and existing clients across one of our client group portfolios (Financial Services, Products, Resources, Health & Public Sector, Communications Media & Technology). You will also shape and execute our go-to-market strategy for Accenture Song in Canada. Acting as a trusted advisor, you will partner with clients to deliver industry-leading customer experiences that drive growth and innovation.
As an Accenture Song Account Lead, you will:
- Develop and Execute Strategies: Establish go-to-market strategies and industry-specific offerings to strengthen existing relationships and drive new business opportunities for Accenture Song.
- Be a Practitioner: Serve as a subject matter expert in customer experience and digital marketing, providing thought leadership and actionable insights.
- Collaborate with Clients: Work closely with executive and senior-level clients to understand their unique needs, objectives, and long-term digital and marketing strategies.
- Drive Account Growth: Partner with Account Leads to develop account-specific relationship strategies and call plans for digital and marketing initiatives.
- Leverage Strategic Alliances: Collaborate with our network of strategic alliance partners to identify and deliver joint business opportunities for clients.
- Lead Business Development: Oversee business development activities throughout the sales cycle, including origination, pipeline tracking, proposal development, and bid management for Canadian accounts.
- Bring the Best of Accenture: Partner with Strategy & Consulting, Technology, and Operations teams to deliver holistic solutions that address client challenges and opportunities.
Qualifications
Here’s What You’ll Need:
- A minimum of 8 years of sales and business development experience with Fortune 500 companies.
- At least 8 years of experience in one or more of the following areas: customer experience, experience design, digital transformation, product development (agile), digital marketing, marketing technology, or brand marketing.
- 5+ years of experience in a management consulting firm working with Fortune 500 clients.
- Bachelor’s degree.
Nice to Have:
- Proven ability to build and maintain strong interpersonal and client relationships, with a track record of working independently and collaboratively in fast-paced environments.
- Expertise in leading and managing consulting engagements in dynamic, goal-oriented settings.
- Deep knowledge of Canadian Banking (retail/consumer, commercial, wealth, capital markets) and/or Insurance (life, property & casualty).
- High energy, a sense of urgency, decisiveness, and the ability to thrive under pressure.
Passion for customer experience and a strong understanding of digital trends shaping the industry.
- Comprehensive knowledge of the broader CMO agenda and how digital integrates into the overall marketing strategy.
- Familiarity with key technologies and platforms, including Adobe and Salesforce.
- Expertise in key topics such as CDP, personalization, mobile applications, and customer experience.
- Exceptional communication skills, with the ability to craft compelling narratives and deliver impactful presentations to both business and technical audiences.
- Proficiency in consulting documentation tools (e.g., Word, PowerPoint, Excel) to create effective storytelling and deliverables.
- Experience leading teams through complex sales cycles and managing RFP responses.
- MBA or advanced degree in Marketing, Finance, General Management, Strategy, Digital Business, eCommerce, or related fields.
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