Media, Public Relations and Content Specialist
ATB
At ATB, we exist to make it possible for our clients, team members and communities. Our purpose is more than aspirational. It's a real commitment we live every day through our values (what we call the ATB ID).
Life at ATB is about more than work. In fact, we’re consistently recognized as one of Canada's top employers thanks to our high-care, high-performance culture, upheld by the three commitments we make to our team members:
Impact in action: No matter where you are in the organization, you're empowered to make an impact in the lives of our clients and communities.
Thrive together: We want you—the unique, authentic you—to feel safe and celebrated at work. We're on a continuous journey to build the most flexible and inclusive programs.
Ready for tomorrow: We want to enable your success through interesting and challenging work, performance enablement, and learning and development.
About the Role
This is a key support role within ATB’s Media, Public Relations and Content area. In this role you’ll have a front-row seat to learn and develop the skills needed to help build the narrative of a growing financial institution. You’ll work closely with all members of the team as the partner with experts from across ATB Cormark Capital Markets, ATB Business, ATB Wealth and our ATB Economics team. Together, you’ll focus on showcasing and extending the reach of the expertise that ATB provides within Alberta and across North America.
Accountabilities
Support our Expert Storytellers
- Provide high-quality coordination support to the Director of Media and the broader team on PR initiatives and content campaigns.
- Assist in preparing briefing notes, backgrounders, and talking points for key ATB stakeholders, including the Strategic Leadership Team, Economics experts, and Capital Markets analysts.
- Act as a reliable point of contact for internal stakeholders, helping gather the necessary information to transform complex financial insights into clear, relatable stories for Albertans.
Content & Media Coordination
- Draft and distribute foundational media materials like press releases and media advisories, ensuring every word aligns with ATB’s unique brand voice.
- Track daily media coverage and industry trends, providing the team with timely updates on how ATB and our experts are being featured in the news.
- Maintain up-to-date media contact lists and coordinate the logistics for interviews and press events to ensure everything runs smoothly behind the scenes.
Cross-Functional Collaboration
- Collaborate with social media, design, communication and marketing teams to ensure our public relations efforts are amplified and consistent across all of our internal and external channels.
- Participate in team brainstorms and strategy sessions, bringing a fresh perspective and a proactive "how can I help" attitude to the table.
Knowledge, Skills and Experience
Core Skills & Qualifications
- Education: You have a degree in Communications, Public Relations, Journalism, Business or a related field.
- Experience: 2+ years of experience in a communications or PR role.
- Writing Flair: You’re a strong writer who can take complex information - like an economic report - and turn it into a story that is clear, engaging, and easy to understand.
The Human Skills (The "Soft" Skills)
- A Growth Mindset: You are a sponge for information. You’re excited to learn from senior leaders and aren't afraid to ask "why" or "how can I do this better next time?"
- Relationship Building: You enjoy meeting new people and can build trust quickly with internal partners, whether they are in the mailroom or the boardroom.
- Organization & Agility: You can juggle multiple small tasks without letting the details drop. You’re comfortable shifting gears when a news story breaks and the team needs to pivot.
The Technical Toolkit
- Media Savvy: You have a basic understanding of how the news cycle works and what makes a story "newsworthy."
- Tech-Friendly: You’re comfortable (or quick to learn) using media monitoring tools (like Cision or Meltwater), social media platforms, and Google Workspace/Microsoft Office.
- The Alberta Lens: You have a genuine interest in what’s happening in Alberta’s economy and communities.
A few "Nice-to-haves"
- Familiarity with Canadian Press (CP) style.
- Experience with basic photo editing or graphic design tools (like Canva) to help make content pop.
- Previous experience in a financial or professional services environment.
Don’t meet all the requirements on the list?
A resume only goes so far in expressing who you are and the unique perspectives you bring. If you believe your skills and experience align with the role—but you might not check all the boxes—we want to hear from you. We encourage candidates from all work backgrounds, equity-seeking communities and experience levels to apply. If you’re seeking a career where your drive, perspective and growth are celebrated, we want to hear from you.
We’re dedicated to building a workforce reflective of those within our communities, and a culture where our team members are equipped with what they need to succeed—their way. Part of creating an inclusive workplace is recognizing our role in advancing Truth and Reconciliation. We are committed to meeting and exceeding the standards set out in the Partnership Accreditation in Indigenous Relations program created by the Canadian Council for Aboriginal Business.
What happens next?
If you are shortlisted, you’ll hear from us after the posting closes. Check out our How We Hire page to learn more about our hiring process. If you need any accommodations throughout this process, please let us know at talentteam@atb.com
Stay in touch
We’re excited that you’re interested in a career with ATB. Follow us on LinkedIn, Facebook and Instagram to learn more about what our team is up to.