Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in the United States or Canada

About the opportunity

Dayforce is looking for a new Sr. Creative Director of Digital Storytelling. You will be the key lead in defining the Dayforce creative multi-media architecture, vision, and strategy through digital storytelling. You will work closely with our internal teams and external partners to identify new campaigns and opportunities, while consistently driving best-in-class creative. You will be responsible for all aspects of multi-media production, including concepting, scriptwriting, filming, and post-production. This position will play a critical leadership role in articulating the creative go-to-market video blueprint at Dayforce. The ideal candidate is an out-of-the-box thinker who is ready to inspire the organization to adopt new creative opportunities while anticipating trends.

What you’ll get to do

• Develop, define, and budget multi-channel creative campaign strategies and storylines for multi-media content
• Provide thought leadership in innovation—offering new solutions, methods, and approaches in the world of generative AI
• Oversee all aspects of multi-media asset production from beginning to end
• Collaborate with cross functional marketing leads to create and produce engaging visual content
• Manage and provide creative direction to multiple external agencies, vendors, and freelancers, as well as collaborate with our in-house creative team
• Take a data-driven approach to creative campaign strategy, focusing investments on the most impactful outcomes and specific KPIs
• Lead and oversee execution and optimization of campaigns with a focus on continuous learning to refine and elevate our creative strategies
• Create strategic roadmaps that are prioritized based on business objectives and organizational feasibility

Skills and experience we value

• Expert at storytelling
• 10+ years managing campaigns at an advertising/marketing agency and/or in-house fast-paced business
• 10+ years deep knowledge of narrative production, event production, broadcast, video editorial, copywriting, motion graphics, social media optimization, and associated modern technologies and workflows
• Ability to accurately scope pre-production, production, and post-production timelines and budgets per creative approaches
• Strong analytical skills and comfort in reviewing and analyzing business performance metrics with the ability to pivot when the data tells you