Product Marketing Manager, Ads Marketing

Minimum qualifications:

• Bachelor’s degree or equivalent practical experience.
• 6 years of experience in product marketing, brand management, or related fields.
• Experience developing and executing marketing events.
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• 5 years of experience creating and executing successful marketing campaigns.
• Experience in B2B Marketing.
• Familiarity with industry associations and key topics/issues that the industry is facing.
• Ability to drive to optimize for impact by developing tactical measurement plans, prioritizing meaningful KPIs, and setting ambitious OKRs.
• Ability to manage and evaluate issues in a fluid environment.
• Excellent program management abilities, with a proven track record of building creative programs and delivering high-quality work.

About the job

The area of marketing, and Ads Marketing, connects the Marketing directly to our largest go to market channel - our sales teams (LCS and GCS). We work to improve the scaleability of Google advertising solutions, through innovative marketing programs designed for an advertiser and agency audience.

In this role, you will demonstrate strong leadership potential to help drive our B2B strategy and execution with a vast cross functional team. You will report to the Ads Marketing Lead in Canada to manage priority programs that will shift advertiser and agency perceptions and support businesses exceeding their annual business goal.

You will manage the full scope of the Ads business, including developing plans for Canadian-specific clients, creating tailored agency programs, and driving narrative development. This role operates within Canada, a top ad market globally and recognized as an innovative B2B marketing leader within the global Ads Marketing team.

Responsibilities

• Work closely with local and global Insights teams, product teams, and cross-functional teams to develop and launch initiatives and products in Canada.
• Manage priority programs that will drive positive sentiment and product adoption with both advertisers and agency partners.
• Play a pivotal role in strategy and execution for our biggest events. Guide the cross-functional team to deliver on audience strategy, content drumbeat, narrative and business activation goals.
• Work effectively with both local and global teams to align on strategies and ensure consistent and impactful communication across regions/channels.
• Understand the Canadian market and generate user insights to be utilized to inform product and narrative development and share that knowledge cross-functionally. Contribute significantly to annual strategic planning, quarterly objectives and key results (OKRs), and budgets.