External Relations professional

IBM
IBM

Remote

Posted on Sep 18, 2026
Introduction

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your role and responsibilities

As an External Relations Professional: Media Relations, you will play a key role in advancing initiatives that complement both product and corporate PR agendas, and that make a positive impact across private and public sectors, business partners, influencers, and the public at large. You will develop communications narratives, plans, and strategies that promote IBM's leadership across technologies, industries, policy, and corporate responsibility.

Your primary responsibilities will include:

  • External communications strategies that advance IBM’s reputation and support business growth.
  • Build and maintain strong relationships with top-tier business, technology and industry specific media to secure high-impact coverage.
  • Create compelling narratives, messaging, and thought leadership program that elevate IBM’s voice in the market.
  • Partner with business leaders to identify and amplify client success stories, and market-leading use cases.
  • Drive strategic engagement with media and relevant influencers (editorially) to strengthen understanding of IBM’s strategy, offerings, and differentiation.
  • Counsel executives and stakeholders on media engagement, messaging and communications best practices.
  • Anticipate market trends, emerging issues, and competitive developments to identify proactive communications opportunities.
  • Collaborate across different teams to deliver integrated campaigns and measurable outcomes.
  • Use data, insights, and analytics to evaluate impact and continuously optimize communications programs.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise

· 8+ years of experience in corporate communications, public relations, or technology communications, with a strong track record in external relations.

· Deep understanding of India’s technology landscape, including enterprise technology, AI, Hybrid cloud and digital transformation trends.

· Proven experience developing and executing strategic media relations programs that deliver measurable business outcomes.

· Established relationships with senior editors, technology journalists, and influential voices across business and technology media.

· Exceptional writing, storytelling, and content development skills, with the ability to simplify complex technologies into engaging narratives.

· Strong analytical mindset with the ability to leverage insights and metrics to inform strategy and demonstrate impact.

· Naturally curious, adaptable, and able to quickly build expertise across a broad range of technology and business topics.

· Collaborative and highly effective at influencing and partnering across cross-functional and global teams.

· A proactive self-starter who thrives in a fast-paced environment and brings creativity, innovation, and strategic thinking to every challenge.

Years of Experience:
7 - 10

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

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