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Product Manager- Competitive and Market Analysis

IBM

Product

Posted on Apr 3, 2025

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Introduction

A career in IBM Software means you’ll be part of a team that transforms our customer’s challenges into industry-leading solutions.

We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world’s leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes.

IBM’s product and technology landscape includes Research, Software, and Infrastructure. Entering this domain positions you at the heart of IBM, where growth and innovation thrive.

Your role and responsibilities

We are seeking an experienced Product Manager with a strong background in market and competitive intelligence, focusing on both the commercial and technical strategy for our Integration Platform as a Service (iPaaS). Our iPaaS offers a unified experience across API Management, Event Automation, Application Integration, B2B integration and Managed File Transfer. The ideal candidate will have significant experience in one or more of these areas and will play a key role in shaping the vision and strategy of our iPaaS offering by identifying key market trends, assessing competitive landscapes, and developing actionable insights to drive product growth.

Key Responsibilities:

· Market & Competitive Analysis:

o Lead comprehensive market and competitive analysis and deliver visionary insights to inform product strategy.

o Continuously monitor industry trends, customer needs, and competitor activities to identify growth opportunities and risks.

o Conduct and win/loss interviews and document key findings.

o Develop competitive positioning and market differentiation strategies.

· Product Strategy & Roadmap:

o Define and drive the overall commercial and technical product strategy for our iPaaS offering.

o Collaborate with engineering, sales, marketing, and customer success teams to develop and prioritize product features and improvements.

o Ensure alignment of the product roadmap with business goals and market demands.

· Customer & Partner Engagement:

o Engage with key customers, business partners (including hyperscalers and global system integrators), as well as industry analysts to understand challenges, and trends.

o Drive executive-level conversations both internally and externally to advocate for product vision and strategy.

o Support the go-to-market (GTM) teams by providing market insights and competitive positioning.

· Executive Reporting & Stakeholder Communication:

o Present findings, insights, and recommendations to the executive leadership team.

o Collaborate with cross-functional teams to ensure a cohesive approach to product planning, execution, and marketing.

o Serve as the internal subject matter expert on market trends and competitor intelligence.

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

5+ years of experience in product management, product marketing, or market analysis, with a focus on enterprise software, APIs, application integration, or iPaaS products.
Experience in collaborating with or working within hyperscalers, global system integrators, or related ecosystem partners.
Demonstrated experience working with senior-level stakeholders and executives.
Strong understanding of iPaaS, API Management, and event-driven architectures (EDA).
Proven ability to analyze market data, distill competitive insights, and make strategic recommendations.

Preferred technical and professional experience

· Demonstrated communication skills, with the ability to engage with both technical and business audiences.

· Strong presentation and negotiation skills, particularly in high-stakes executive-level conversations.

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.