Field Marketing & Events Professional

IBM

Administration, Marketing & Communications

Markham, ON, Canada

Posted on Aug 19, 2025

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Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your role and responsibilities

IBM Technology Zone is the single destination for our technical go-to-market teams to learn, build, customize, and share live environments with IBM technology that solve real customer problems and showcase the value of IBM. As a Field Marketing & Events Specialist within IBM's Technology Zone team, you'll be at the forefront of technical engagement and innovation. Your mission is to drive the adoption of IBM's cutting-edge solutions by creating and managing high-impact field marketing programs, crafting engaging communications, and supporting a global strategic event. This role is perfect for a creative self-starter passionate about bringing technical value to life through compelling storytelling and community engagement.

Key Responsibilities

• Promote IBM Technology Zone offerings via the TechZone Hub, BeeTok and other platforms to increase usage and stakeholder adoption,

• Monitor performance metrics and optimize content placement and messaging,

• Develop and maintain a communication cadence to inform and excite stakeholders,

• Gather feedback and adjust strategies to improve outreach effectiveness,

• Provide logistical and communication support for 2025 TechXchange labs,

• Assist the IBM Technology Zone events & engagement lead with projects, as assigned.

Required education

Bachelor's Degree

Required technical and professional expertise

• Strong writing and communication skills, including comfort with technical content,

• Able to apply various marketing and communication strategies,

• Ability to measure, analyze and report on engagement impact,

• Extremely organized and able to manage multiple projects at once,

• Experimentative, is quick to pilot ideas whether they succeed or fail; able to scale what works,

• Is passionate about people – we value a focus on relationships over experience.

Preferred technical and professional experience

• Comfortable communicating with various levels in the organization – peers, managers, Executives, Technical Sellers,

• Strong analytical skills, and meticulous attention to detail,

• Ability to stand firm on issues yet is flexible and creative when working with stakeholders to find effective solutions.

ABOUT BUSINESS UNIT

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

Must have the ability to work in Canada without sponsorship.

This role will involve working with technology that is covered by Export Regulations sanctions. If you are a Foreign National from any of the following US sanctioned countries (Cuba, Iran, North Korea, Syria, and the Crimea, Luhansk, Donetsk, Kherson, and Zaporizhia regions of Ukraine) on a work permit, you are not eligible for employment in this position.