Senior Product Marketing Manager (Canada)

IBM

Marketing & Communications, Product

Toronto, ON, Canada

Posted on Aug 21, 2025

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Introduction

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

Your role and responsibilities

HashiCorp is seeking a Senior Product Marketing Manager to join the Secure Lifecycle Management product marketing team to lead go-to-market initiatives for Vault. Vault provides organizations with identity-based security to automatically authenticate and authorize access to secrets and other sensitive data.

In this role, you will develop compelling messaging and positioning in partnership with marketing, sales, and R&D leadership. You'll create foundational marketing assets that effectively communicate Vault's value proposition, drive product evangelism and adoption across all marketing channels, and use data-driven insights to optimize campaigns and meet growth targets.

What you’ll do (responsibilities)
Product launches — plan the launch of new products and releases and manage the cross-functional implementation of the plan
Product positioning and messaging — Develop and iterate positioning and messaging anchored on customer aspirations, product truth, and competitive reality for Vault and the Secure Lifecycle Management portfolio.
Market research — Be an expert on our buyers, how they buy, and their buying criteria; understand the market landscape and how to position the product competitively. Serve as the voice of the customer to internal product-focused teams to reinforce solving customer challenges.
Marketing campaigns — Partner with the demand generation team to create Vault campaigns, generating interest in our solutions and building pipeline.
Content creation — Use your domain knowledge, technical expertise, and understanding of our target personas to build the content that best explains the business value of our commercial Vault offerings.
Sales enablement — Create and maintain content to educate our sales team and the partner community on how best to position Vault for long-term value creation.
Cross-team collaboration — Work with the product, engineering, sales, and marketing teams to ensure your initiatives are effective and driving results for the company.

This job can be performed from anywhere in Canada

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

8+ years of software product marketing experience
Familiarity with the cloud, infrastructure, security, IT operations, and/or developer tool domains
Deep customer focus and curiosity
Self-starter with the ability to analyze ambiguous situations, develop a plan, execute, and iterate
Proven history of successful collaboration with Marketing, Sales, and R&D teams

Preferred technical and professional experience

Pricing and campaign experience
Technical degree and background

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

Must have the ability to work in Canada without sponsorship. For additional information about location requirements, please discuss with the recruiter following submission of your application.