Lifecycle Product Marketing Lead - Konek

At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. But that’s not all. Whether we’re leading real-time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada.

Want to make a lasting impact amongst a community of creative thinkers, problem solvers, technical gurus and high-performance application developers? We want to hear from you.

We’re launching a new digital wallet in partnership with Canada’s leading banks and merchants — and we’re looking for a strategic, hands-on Lifecycle Product Marketing Lead to build and scale next-generation CRM capabilities from the ground up.

This role will act as a dedicated SME and define the end-to-end lifecycle strategy, design the customer lifecycle playbook, and activate data-driven campaigns that drive usage and loyalty. You’ll also help establish the marketing operating model and play a lead role in partner marketing efforts, collaborating with banks and merchants on co-branded campaigns that reach and convert shared audiences.

You’ll be responsible for:

• Acting as a thought-leader and build next-generation lifecycle/CRM capabilities, including the strategy, customer journeys, infrastructure, and measurement framework.

• Establishing the CRM marketing operating model, advocating for best practices and outlining how internal teams and external agencies collaborate to deliver at scale.

• Leading partner marketing efforts with bank partners, merchants, and acquirers, co-creating CRM campaigns that align messaging, incentives, and timing to drive usage and loyalty.

• Designing and implementing a full-funnel CRM strategy, spanning onboarding, activation, engagement, and re-engagement.

• Developing a scalable CRM playbook, including segmentation, automation, personalization logic, and testing frameworks.

• Orchestrating and executing multi-channel, personalized CRM campaigns across email, SMS, push, and in-app across customer segments, using platforms such as Salesforce Marketing Cloud, and a rigour around ideation and experimentation.

• Tracking and optimizing performance using lifecycle KPIs across onboarding, engagement, cross-sell, and retention stages.

• Working cross-functionally with product, analytics, compliance, and design teams to ensure CRM is integrated, compliant, and aligned with the broader customer experience.

You bring:

• 10+ years of experience in CRM, lifecycle marketing, or marketing automation, with a strong track record of building from the ground up.

• Deep expertise in CRM platforms (e.g., Salesforce Marketing Cloud) and cross-channel campaign execution.

• Experience leading or co-developing partner marketing initiatives with external brands or channel partners.

• Familiarity with agency collaboration and marketing operating model design.

• A strong analytical mindset with the ability to derive insights from data and optimize performance.

• Excellent cross-functional and partner collaboration skills — able to align diverse stakeholders around shared goals.

• Working knowledge of customer data infrastructure, privacy regulations, and marketing compliance (CASL).

• Eligibility to work for Interac Corp. in Canada in a full-time capacity.

Interac requires employees to complete a background check that is completed by one of our service providers. We use this service to complete the following checks:

• Canadian criminal record check;
• Public safety verification;
• Canadian ID cross-check;
• 5-year employment verification;
• Education verification; and
• If applicable, Credit Inquiry and Social Media Check

How we work
We know that exceptional people have great ideas and are passionate about their work. Our culture encourages excellence and actively rewards contributions with:

Connection: You’re surrounded by talented people every day who are driven by their passion of a common goal.

Core Values: They define us. Living them helps us be the best at what we do.

Compensation & Benefits: Pay is driven by individual and corporate performance and we provide a multitude of benefits and perks.

Education: To ensure you are the best at what you do we invest in you

Please be aware of certain individuals fraudulently using Interac Corp.’s name and logo to offer fictitious employment opportunities. Interac Corp. will never ask, solicit, nor accept any monies in exchange for employment opportunities. Any such offers of employment are fraudulent and invalid, and you are strongly advised to exercise great caution and disregard such offers and invitations.

Please note that under no circumstances shall Interac Corp. be held liable or responsible for any claims, losses, damages, expenses, or other inconveniences resulting from or in any way connected to the actions of individuals performing such fraud. Further, such fraudulent communication shall not be treated as any kind of offer or representation by Interac Corp. or its subsidiaries and affiliates.