Worldwide Surface Partner Marketing Lead

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In the Worldwide Consumer Channel Sales Organization, our mission is to earn fans and build enduring brand love by creating emotional connections that delight and empower people. We engage consumers across global retail and digital storefronts, partnering with strategic retailers and distributors to deliver iconic customer experiences that bring the Microsoft ecosystem of Windows, Surface, and Microsoft 365 to life.

Surface is the ultimate expression of Windows innovation. With the emergence of Copilot+ Personal Computers (PCs), Surface stands at the forefront of AI-powered productivity and creativity, uniquely positioned to inspire creators, professionals, students, and small businesses (SMBs) purchasing at retail. AsWorldwide Surface Partner Marketing Lead, you will be responsible for driving global retail and distributor marketing for Surface, with a focus on profitable growth. You will deliver breakthrough co-marketing campaigns, global product launches, and omnichannel journeys that create value across every customer segment.

This role focuses on enabling Consumer demand and SMB through retail partners. You'll also elevate Surface’s premium identity through innovative storytelling, bold creative, influencer and creator collaboration, and design-led brand experiences. This is a high-impact leadership role ideal for a builder with retail experience, creative courage, and an entrepreneurial mindset.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Business Management, Communications, or related field AND 7+ years experience in retail marketing, channel marketing, or product marketing OR equivalent experience.
• 5+ years people management experience.
• 5+ years experience marketing premium products and/or brands, creator-led marketing, creative development, storytelling and retail marketing.
• Experience in digital and performance marketing and measurement.

Additional or preferred qualifications

• Master's Degree in Business Administration, or related field AND 6+ years experience in retail marketing, channel marketing, or product marketing OR Bachelor's Degree in Business, Marketing, Business Management, Communications, or related field AND 8+ years experience in retail marketing, channel marketing, or product marketing OR equivalent experience.
• 8+ years experience in marketing, with experience in premium products, creator-led storytelling, and retail brand building
• Experience leading global co-marketing programs with top-tier retailers or distributors
• Experience with creator/influencer collaboration and measurement
• Experience in building SMB demand at retail—balancing volume and profitability through clear value articulation

Partner Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until July 25, 2025.

Drive Growth through Copilot+ and Surface Innovation

• Lead global Surface launch campaigns that showcase the brand’s leadership in the Copilot+ PC category, translating premium hardware and AI innovation into compelling in-store and digital retail experience
• Balance volume and profitability goals, ensuring campaigns contribute to attach, average selling price (ASP) improvement, and sustainable long-term growth.
• Develop marketing strategies tailored to SMB buyers engaging through retail, with messaging, tools, and pathways that accelerate decision-making and drive share.

Scale Through Retail Partners

• Build and execute co-marketing strategies with global retail partners rooted in a clear value exchange, brand consistency, and business impact.
• Strengthen Surface presence across the omnichannel journey, from digital media and customer relationship management (CRM) to in-store demos and visual merchandising ensuring full-funnel activation.
• Partner with field and category teams to localize programs and land seller readiness initiatives that drive sell-through, advocacy, and channel excellence.

Create Omnichannel Experiences

• Shape elevated and connected buying experiences across physical and digital retail environments, including guided selling, content-led discovery, and interactive demos.
• Engage creators to fuel storytelling, generate cultural relevance, and unlock organic demand.
• Apply AI-powered content creation and rapid iteration to localize and personalize messaging for multiple audiences and geographies.

Build Brand Equity and Love

• Strengthen Surface’s premium brand identity across global partner touchpoints by delivering creative excellence, visual consistency, and emotionally resonant storytelling.
• Reinforce value through storytelling that reflects customer aspirations productivity, creativity, mobility positioning Surface as aspirational and approachable.
• Focus on brand-building campaigns that improve consideration, preference, and price realization, directly supporting profitable growth outcomes.

Collaborate and Lead

• Serve as the global marketing lead for Surface across the organization.
• Build and inspire a diverse, high-performing marketing team that thrives in dynamic environments.
• Operate cross-functionally with Consumer Marketing, Surface Category, Sales, and Retail Enablement to drive cohesive strategy and execution.
• Foster a culture of experimentation, learning, and clear accountability for outcomes.

Other

• Embody our Culture and Values