Senior Product Marketing Manager, Marketplace Category Management

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The Marketplace Marketing team is looking for a collaborative and entrepreneurial Sr. Product Marketing Manager to help define and drive the category management strategy and execution for our commercial (B2B) marketplace. This includes identifying, developing, and leading several marketing initiatives to create transactional opportunities and amplify marketplace platform business growth.

This Sr. Product Marketing Manager, Marketplace Category Management, will be responsible for improving customer experience and growing our business. They will plan, coordinate, and build new web pages and merchandising opportunities across the marketplace as well as create and analyze metrics dashboards following traffic, impressions, click-through rates, conversion, and other funnel metrics. They will report on performance and action plans along with proposing, developing, and executing new upsell and cross-sell capabilities, partnering with business and technical teams to achieve goals.

They will also help drive new marketplace capability launches to completion by coordinating with product managers, designers, researchers, developers, sales teams, and peers across the marketing organization. This is a rare opportunity to help scale a growing team that will transform how we bring together business customers and software providers who offer their products around the world in a rapidly growing area of the market for our commercial cloud success in the era of AI.

We are at an inflection point in marketplace adoption, with total cloud marketplace revenue increasing to an estimated $50B in 2025. The Microsoft marketplace engages millions of customers, 90K partners, and 15K sellers globally! This individual will operate at a Microsoft-wide level, working across all business groups within Marketing – engaging with key stakeholders and executives across Azure, AI Business Solutions, and Security, as well as with Commerce Engineering, Finance, and our Global Channel Partner Solutions team. If you want to operate at scale and are a good communicator with a customer-first mindset and superpower for designing creative solutions to complex problems through a mix of strategy, analysis, and experimentation, this role could be a great fit for you.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Required/Minimum Qualifications

• Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
• 2+ years' experience in eCommerce site merchandising, with an ability to create optimal customer experiences to drive revenue & optimize the customer journey

Additional or Preferred Qualifications

• Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
• Experience in product marketing or prior experience with web technology
• Demonstrated ability to synthesize audience insights
• Cross functional leadership experience, with the ability to create clarity, align shared priorities, and influence virtual teams to deliver successful outcomes
• Communication skills, with the ability to simply articulate complex concepts to diverse audiences and influence at the leadership level
• Proven ability to operate with a high degree of autonomy, making informed decisions based on data and common principles to ensure the success of the project or team
• Experience in A/B testing, personalization, and site optimization

Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until August 11, 2025.

• Designing the playbook and owning end-to-end responsibility for marketplace category management
• Executing the merchandising plan including retargeting programs, cross-category placements, promotions, etc.
• Tracking and analyzing customer needs based on behavior signals including searching, browsing, and purchasing
• Developing, testing, and analyzing new tactics to increase web store conversion rates
• Improve the quality and consistency of information on product detail pages to support customers in making purchasing decisions
• Report on marketing results, learnings, and customer needs to executives and decision makers to drive programmatic improvements