APAC Media Marketing Manager

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The Microsoft Global Media Team is responsible for planning, activating and fiscally managing all media spend across Microsoft. The team works across a broad group of internal Microsoft products and business groups, driving business impact by leading the development of innovative and world-class media strategies designed to meet our stakeholders’ unique business goals. The team’s responsibilities extend to driving market intelligence and contributing to Microsoft’s media innovation across media channels and ad tech.

We are seeking a Media Specialist to join the Consumer Media Team within Global Media. The ideal candidate will have experience in the media landscape, with a focus on digital. In this role, you will manage paid media strategy, planning and execution for performance and mid-funnel campaigns supporting M365, Surface, and Windows product portfolios in the APAC Region.

The primary focus will be on Australia and New Zealand (ANZ), with potential extended responsibilities in other markets in the region (e.g. Southeast Asia, India). You will partner closely with various internal teams across Microsoft to achieve meaningful and successful results for our stakeholders.

Our team is committed to ensuring our teammates create a welcoming, inclusive environment where everyone can be their full selves and deliver their best work. We work hard to provide all teammates with the opportunities to:

• Work in a world-class team of media professionals that will help you grow your career
• Be part of a dynamic community that will enable you to learn, collaborate and contribute
• Contribute to and create a diverse and inclusive culture where everyone can bring their full and authentic self, where all voices are heard and where everyone does their best work as a result.

We are looking for someone who is enthusiastic about paid media, wants to develop and contribute to the continued evolution of the media marketplace and media industry best practices, willing to learn and apply a growth mindset, and enjoys partnering across teams. Come join a collaborative, diverse and inquisitive team that is focused on testing new ways to understand how to drive impact with our consumers.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Required/Minimum Qualifications

• Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side OR equivalent experience.
• 2+ years experience planning and executing across digital paid media channels (e.g., audio, connected TV, paid social, digital display, search engine marketing (SEM), digital video).
• 2+ years experience using data-driven media tactics, including advanced targeting models, measurement and learning plans, making optimizations based on data.

Additional or Preferred Qualifications

• Experience in the APAC region, primarily Australia.
• 8+ years’ experience in media, marketing, or advertising on the client or agency side.
• 8+ years’ experience working across offline paid media channels (e.g., broadcast TV, cinema, print, audio, out-of-home [OOH]).
• 8+ years’ experience planning and executing across digital paid media channels (e.g., audio, connected TV, paid social, digital display, SEM, digital video).
• 8+ years’ experience using data-driven media tactics, including advanced targeting models, measurement and learning plans, making optimizations based on data.
• 8+ years’ experience managing projects (e.g., communications, internal stakeholder management timelines, prioritization, road mapping).
• Experience working in the technology industry.

Paid Campaign Strategy, Execution, & Performance Management

Help Microsoft achieve its business goals by leading the development of innovative performance media strategies and plans, working with our agency to ensure accurate media execution and optimization, and delivering campaign reporting and insights to stakeholders.

• Apply your knowledge of paid media to recommend plans that deliver efficient and effective media mixes, innovation and testing that achieve campaign goals.
• Utilize analytics and data insights to drive media performance.
• Ensure fiscal compliance by partnering closely with internal and agency finance and media partners to ensure all campaigns stay within budget parameters and comply with finance requirements.
• Ensure accurate campaign creative delivery, tagging, naming conventions, and brand safety protocols by coordinating closely with stakeholders, ad operations, and agency teams.

Stakeholder Management & Communication

• Build relationships with internal Microsoft marketing teams product teams to learn and understand their business objectives and campaign goals.
• Inspire other team members to collaborate effectively together and work across campaigns to develop a seamless consumer journey.

Media Industry Experience & Innovation

• Exhibit and/or lean into knowledge of media trends across social, display, video, audio, search and programmatic tactics and the unique role each one should play to deliver meaningful media efforts grounded in audience insights, data, and measurement plan.
• Advance Microsoft’s thought-leadership and testing within ad/media/data landscape to combat industry challenges.

Other

• Embody our Culture and Values