Brand Marketing Coordinator
RBC
Job Summary
Job Description
What is the opportunity?
As Brand Marketing Coordinator, you will support and administer the project planning of national advertising campaigns and sponsorships that align to business growth objectives for RBC Global Asset Management (GAM) and RBC iShares.
You will liaise with internal partners, external agencies, and industry organizations to help with the execution of campaigns, sponsorship events and digital project initiatives.
What will you do?
- Support the project management and administration of creative assets for advertising campaigns and sponsorship events; assist in ideation, production, ad tagging, translation, and project management.
- Support in analyzing campaign metrics, interpreting data to optimize for greater impact to the business (i.e. improve efficiency, reduce costs and/or provide a better brand experience).
- Leverage online platforms to complete competitive research; showcase findings and initial recommendations to the brand team based on intel.
- Own and maintain the advertising and sponsorship event calendar for the Canadian retail market.
- Assist with ad-hoc requests and projects.
What do you need to succeed?
Must-have
- 1-3 years of experience in marketing and/or advertising, preferably within the investment industry (asset management)
- Excellent written/verbal communication skills
- Ability to execute with excellence with an acute attention to detail
- Highly effective time management skills with the ability to multi-task, prioritize and plan effectively
- Demonstrate project management skills and ability to navigate cross-functional teams
Nice-to-have
- Post-secondary education in business, marketing or an equivalent degree in a field of study related to the job
- Agency and vendor management experience
- Foundational digital marketing experience
- Experience in sponsorships and strategic partnerships
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation.
- Leaders who support your development through coaching and managing opportunities.
- Work in a dynamic, collaborative, progressive, and high-performing team.
- Opportunities to do challenging work.
- A hybrid work model; 3 days in office and 2 days working from home.
Job Skills
Adaptability, Brand Management, Customer Service, Listening Effectively, Long Term Planning, Marketing Activities, Market Research, Product Services, Sales Channels, TeamworkAdditional Job Details
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Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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