What is the opportunity?

The Commercial Banking marketing team is seeking a passionate and experienced Marketing Manager to support the transformational growth across the RBC Commercial Banking business. We are looking for someone who is comfortable creating innovative marketing strategies across various segments as well diving deep into the details to ensure the smooth execution of marketing initiatives.

You will play an important role in overseeing many aspects of marketing for a range of business segments within commercial banking, including the development and implementation of marketing strategies, execution of campaigns/sponsorships and other activities that will drive our leadership in Canadian commercial banking space.

This person thrives in fast paced environments and is comfortable respectfully challenging the status quo. This marketer will display leadership across functional teams and have the ability to effortlessly navigate a highly matrixed organization to deliver results

What will you do?

• Oversee the creation and implementation of intricate marketing strategies, including drafting creative and media briefs, as well as assessing and executing those strategies effectively.

• Collaborate with internal and external partners to drive integrated planning, oversee end-to-end campaign strategy/execution and reporting
• Lead the development of sponsorship activations/events, media plans, social, content marketing strategies and implementation
• Execute flawlessly to get sponsorship activations and campaigns into market; mapping out contingency plans for campaigns/activations where required
• Ensure disciplined metric establishment, measurement and analyses to enable strategic conversations, and fuel insights and future marketing plans
• Employ continuous improvement mindset and identify opportunities and recommendations for improvement and growth within the overall strategy and initiatives.
• Oversee end-to-end management of internal and external marketing budgets, including monthly re-forecasting, tracking, reconciliation, stakeholder updates

What do you need to succeed?

Must-have

• University Degree; Marketing or Communications
• 5+ years of marketing experience; with at least 3+ years in a strategic capacity
• Experience in experiential, sponsorship, events, content and digital marketing
• Strong ability to develop proposals for working team/executive audiences with an understanding of how to tailor presentations, secure timely approvals, confidently present to executives
• Experience in developing and launching marketing initiatives, which may include social and content marketing strategies, evergreen campaigns and more
• Ability to lead and adapt in ambiguous and rapidly changing business environment situations and effectively influence outcomes/decisions

Nice-to-have

• Previous B2B marketing experience
• Strong ability to work in a collaborative, supportive way in cross-functional teams and across the organization

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTORONTOCanada37.5Full timeWEALTH MANAGEMENTRegularSalaried2025-06-162025-07-01

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.