The Digital Marketing & Sales Specialist will lead digital marketing and website management for their Everyday Credit Cards. This role involves executing campaigns, optimizing the credit cards website, and driving growth through innovation. Must-haves include 5+ years of digital marketing experience, website leadership, Google Analytics proficiency, A/B testing experience, and technical skills like HTML/CSS/JavaScript. Nice-to-haves include financial services experience, CMS/CDP knowledge, and Generative AI familiarity.

What is the opportunity?

Join the Digital Marketing & Sales (DM&S) team and play a pivotal role in shaping the digital presence of RBC's Everyday Credit Cards. This role combines Digital Marketing Campaign Execution and Web Channel Management for our credit card portfolio. As the Digital Marketing lead, you'll collaborate with Marketing & Product teams to execute campaigns that drive engagement and growth for Everyday Credit Cards. As the Channel Manager, you'll optimize the Credit Cards website, develop innovative tools, and enhance the overall user experience. This fast-paced, matrixed environment requires a highly organized and communicative individual with a strong blend of technical expertise and marketing acumen.

What will you do?

• Campaign Execution:
  • Translate marketing strategies into impactful digital campaigns for Everyday Credit Cards, coordinating builds and providing strategic recommendations on leveraging digital assets and channels.
  • Champion the creation of engaging content, intuitive tools, and interactive experiences that resonate with credit card customers.
• Channel Management:
  • Own the Credit Cards website, driving optimization, capability development (e.g., tools, calculators), and ensuring a seamless user experience.
  • Lead initiatives related to channel management, A/B testing, dashboarding, and reporting, providing data-driven insights to inform decision-making.
• Collaboration & Communication:
  • Build strong relationships with DM&S, Product, and Marketing teams, becoming a trusted digital SME for credit card initiatives.
  • Present recommendations and data analysis to stakeholders and executives, effectively communicating the value of digital initiatives.
• Innovation & Growth:
  • Develop new strategies and capabilities in partnership with teams to drive revenue growth and cost efficiency for Everyday Credit Cards.

What do you need to succeed?

Must-have:

• Bachelor's degree or College diploma in Business/Marketing/Technology.
• Digital-first mindset and work ethic.
• 5+ years of digital marketing experience.
• 3+ years experience leading digital sites.
• Exceptional client, project, and vendor management skills.
• Strong collaboration, presentation, written, and verbal communication skills.
• Experience with content, usability, information architecture, accessibility, and privacy.
• Proficiency in Google Analytics.
• Experience with an Optimization Platform (e.g., Optimizely, VWO) for A/B testing and personalization.
• Technical skills:
  • FTP
  • Dev/staging/prod environments
  • Working knowledge of HTML/CSS/JavaScript

Nice-to-have:

• Experience in the financial services industry.
• Ecommerce, marketing, or digital product ownership experience.
• Agency experience.
• Familiarity with Content Management Systems (CMS) and/or Customer Data Platforms (CDP) to streamline content creation, personalization, and customer insights.
• Experience leveraging Generative AI tools for content creation and design.

Work Arrangement:

• This role requires a 4-day in-office presence per week to foster collaboration and teamwork.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

A/B Testing, Campaign Development, Communication, Content Creation, Content Marketing, Detail-Oriented, Digital Channels, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Marketing, Marketing Campaigns, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Taking Initiative, Website Analytics

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTORONTOCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2025-07-082025-07-23

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.