What is the opportunity?

As a member of the Digital Marketing team, you will help deliver strategies for the RBC public-facing digital channel, for RBC Enterprise initiatives.

This role is comprised of two key functions:

• Strategic website leadership: collaborate with marketing, product and subject matter experts to design, launch and manage the enterprise website, ensuring it aligns to the strategy and audience needs.
• Technical and Analytical Execution: oversee site optimization (SEO, analytics, UX), content architecture and performance tracking, while using insights to drive ongoing improvements.

This is fast paced complex work in a highly matrixed organization that requires an organized, strong communicator with both strong technical and marketing chops that can work through minor details while still keeping their eye on the big picture.

What will you do?

• Execute the digital components to enable the vision for enterprise initiatives - including Thought-Leadership
• Partner with stakeholders to plan, organize and present content in ways that build trust and authority
• Provide leadership & strategic recommendations on delivering great content, tools, and capabilities to enhance the client experience
• Implement SEO best practices to maximize discoverability of content and experts
• Monitor and analyze site performance using Google Analytics and other tools; report insights and recommend improvements
• Ensure the content and structure support, brand positioning, accessibility and exceptional user experience
• Manage A/B testing and optimization initiatives to increase engagement, time on site and content interaction.
• Build and maintain strong relationships with stakeholders, acting as a trusted digital advisor
• Provide leadership and mentorship within the team, supporting a culture of digital excellence

What do you need to succeed?

Must-have

• Bachelors degree or College diploma in Business/Marketing/Technology
• Digital-first mindset and work ethic
• 5+ years of digital marketing/web experience, ideally with content- driven sites.
• Exceptional client, project and vendor management skills
• Strong collaboration, presentation, written and verbal communication skills
• Experience with content, usability and information architecture, accessibility, privacy
• Knowledge of Google Analytics and SEO
• Technical skills, including:
  • Google Analytics, Google Data Studio, Google Optimize
  • Working in Content Management Systems (ie. WordPress)
  • FTP
  • Dev/staging/prod environments

Nice-to-have

• Experience in the financial services industry
• Experience with content marketing strategy for brand positioning and Thought Leadership
• Agency experience
• Experience with and working knowledge of HTML/CSS/JavaScript
• Experience working with a wide variety of digital marketing Saas tools/products

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Digital Channels, Digital Trends, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2025-08-132025-08-28

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.