What is the Opportunity?

Help drive the next wave of growth of RBC’s digital front door—our public-facing owned digital channel. As Senior Manager, Digital Marketing – Strategy & Value Realization, you will support translating the channel’s vision into actionable roadmaps, build winning business and investment cases, and relentlessly track value delivered across our transformation and BAU portfolio.

You’ll operate at the nexus of strategy, analytics, and execution—turning insights into prioritized initiatives and quantifiable business and customer outcomes to ensure ensuring operational excellence, speed to market, and alignment to our broader digital transformation agenda.

What will you do?

Transformation Roadmap Development

• Consolidate strategic inputs (e.g., CX research, analytics, regulatory mandates, competitive scans) to inform a rolling 12-18-month roadmap for digital marketing capabilities and experiences

Business Case Leadership

• Partner cross-functionally to build robust pro-formas for new capabilities of the public site platform (e.g., experimentation tooling, content management capabilities)

Performance Storytelling & Opportunity Identification

• Synthesize complex data into concise, executive-ready narratives that highlight progress, lessons learned, and next bets

• Proactively identify new areas of opportunities to explore or execute

• Coach the team on tying backlog items and in-flight items to measurable value and how it ties back to both financial impact and customer experience impact

People and Talent Growth

• Help build a bench of future leaders ready to step into broader strategic roles

• Inspire cross-functional collaboration and guide teams through complexity—bringing creative energy, strategic focus, and a customer-first mindset

What do you need to succeed?

• 8 to 12+ years in digital marketing, strategy, product/business management, finance or transformation within complex, matrixed environments

• Previous experience or strong understanding of human-centred design principles for customer-facing digital experiences and business-facing solutions

• Demonstrated success building business cases and tracking post-launch value

• Mastery of OKR frameworks, financial modelling and analytics stacks (e.g., GA4).

• Strong business acumen with the ability to interpret and act on reporting and performance data to drive continuous improvement and measurable impact.

• Previous experience leveraging digital analytics platforms

• Strong relationship-building capabilities with a track record of influencing senior stakeholders and cross-functional teams.

• Excellent communication, presentation and storytelling skills while leveraging financial, channel and customer insights.

• Strong organizational, program and time management capabilities.

• Strategic thinker with excellent interpersonal skills to work across functions and businesses.

• Previous experiencing leading and managing a team

• Ability to clearly distill technical concepts to non-technical stakeholders

• Growth mindset with the resilience and discipline to drive outcomes

• Comfort navigating complex enterprise environments, managing through ambiguity, and driving outcomes with creativity, discipline, and resilience.

• Previous experience, knowledge, or willingness to learn about the digital experience and digital marketing landscape.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.

• Leaders who support your development through coaching and managing opportunities.

• Ability to make a difference and lasting impact.

• Work in a dynamic, collaborative, progressive, and high-performing team.

• Opportunities to do challenging work.

• Opportunities to build close relationships with clients.

RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:

• Drives RBC’s high-performance culture

• Enables collective achievement of our strategic goals

• Generates sustainable shareholder returns and above market shareholder value

#LI – POST

Job Skills

Adaptability, Critical Thinking, Decision Making, Emerging Technologies, Group Problem Solving, Information Technology Trends, Interpersonal Relationship Management, Long Term Planning, Oral Communications, Organizational Change Management, Strategic Thinking

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2025-08-262025-11-01

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.