What is Next Best Action (NBA)?

Next Best Action (NBA) is a specialized group within RBC Personal Banking that combines, data, marketing, advanced analytics & AI to bring hyper personalization to all RBC clients across all client touchpoints. By leveraging RBC’s large data scale, artificial intelligence (AI), privileged loyalty program and partnerships, NBA has the ambition to bring the best of RBC to help clients achieve their financial goals, tailoring the experience for every client such that the message is perfectly timed, presented in path and personalized for that specific client need. Embedded across Lines of Business and aligned with marketing, digital, and product teams, NBA is critical to deepening client relationships, increasing engagement, and enhancing how we show up for clients daily.

NBA is foundational in RBC’s Personal Banking strategy to deliver more value for all Canadians through simpler experiences, more thoughtful recommendations, and more holistic support. The team directly contributes to RBC’s ambition to Win for Tomorrow by enabling hyper-personalized journeys that are scalable, measurable, and powered by leading-edge analytics and AI innovation.

What is the opportunity?​

We’re looking for a Manager, NBA Measurement and Analytics to join the NBA group and contribute to the enterprise experimentation efforts. In this role, you will design, execute, and evaluate experiments that optimize campaign performance and inform client engagement strategies. You’ll help drive a culture of experimentation that accelerates learning, sharpens decision-making, and advances RBC’s leadership in personalized marketing and financial advice.

This is an opportunity to shape the future of client engagement at the #1 bank in Canada—named one of the world’s most AI-mature financial institutions—where bold thinking, innovation, and data-driven action create real value for clients and the communities we serve.

​What will you do?

• Design, execute, and evaluate enterprise-level marketing experiments across channels and client segments.
• Work closely with Marketing and Business partners to analyze the experiment results with statistical methods
• Develop the scalable data pipeline for analytical ready datasets to automate KPI calculations.
• Translate complex test results into clear, actionable insights that influence strategy and campaign performance.
• Partner across Lines of Business, Data & Analytics, Technology, Digital, and Marketing to embed experimentation into the end-to-end campaign lifecycle.
• Present findings and recommendations to leadership to inform client engagement, personalization, and marketing strategies.
• Maintain documentation, ensure data security compliance, and promote best practices within the organization.

What do you need to succeed?

Must Have:

• 2+ years of relevant work experience in marketing analytics, experimentation, or data science
• Academic background in Data Science, Statistics, Mathematics, or a related field
• Knowledge of testing methodologies (e.g., A/B testing, statistical significance, hypothesis testing)
• Understanding of Statistics & Causal Inference concepts (e.g., hypothesis testing, power analysis, T-test, Z-Test, ANOVA)
• Programming experience with large databases/datasets using Python, SQL, and/or PySpark
• Demonstrated experience designing and evaluating marketing experiments with measurable business impact
• Understanding of enterprise marketing strategy and banking products

Nice to Have:

• 2-5 years of relevant work experience in marketing analytics, experimentation, or data science
• Experience with personalization, targeting, or decision-making platforms
• Experience with Python-based statistical packages (statsmodels, scipy, numpy)
• Proficiency in marketing-related machine learning techniques in Python (e.g., classification, regression, ranking)
• Prior experience in banking or financial services
• Knowledge of digital marketing best practices
• Experience with large-scale client engagement programs
• Advanced certifications or additional training in advanced testing methodologies (e.g., uplift modelling, Bayesian methods)

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Opportunity to make a meaningful difference through data-driven marketing innovation
• Work in a dynamic, collaborative, and high-performing team environment
• Access to challenging projects that develop your analytical and strategic skills
• Exposure to enterprise-scale problems and progressive thinking approaches
• Support for professional growth and development in a forward-thinking organization
• The satisfaction of delivering trusted insights that help clients and communities thrive

Job Skills

A/B Testing, Banking Products, Business Analytics, Business Statistics, Client Relations, Critical Thinking, Data Administration, Data Mining, Data Modeling, Data Movement, Detail-Oriented, Group Problem Solving, Marketing Campaigns, Program Management, Small Business Banking, Taking Initiative

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2026-03-232026-04-07

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.