Senior Manager, Loyalty and Client Engagement
RBC
Job Description
Application Deadline: April 10, 2026
This role can be located the Caribbean Banking Market or in Canada where the successful candidate resides
What is the opportunity?
The Senior Manager, Loyalty and Client Engagement will support the development of a holistic Loyalty Value Proposition for Cards in the Caribbean region and subsequently manage BAU Loyalty Experience for Caribbean Cards. This role will partner with Product Managers to support the development of new Card products and implement the loyalty value propositions for them. The Senior Manager will also partner with cross functional teams to implement transformation initiatives for Loyalty including large scale migrations, development of new capabilities and platforms.
What will you do?
- Support strategic discussions with vendors and network partners driving contract negotiations and other strategic initiatives
- Execute Loyalty platform migration for the Caribbean markets in collaboration with the vendor and internal partners
- Collaborate with the Products team to support/implement a range of initiatives (e.g. product shelf review) as well as develop/refresh loyalty offerings (engagement campaigns) for products from time-to-time
- Develop a Client Engagement Playbook: Establish an End to End (E2E) desired end state for client experience vis-à-vis redemptions, and collaborate with partners to ensure policies, processes, operational capabilities, and fulfillment are setup in a manner to deliver on the desired client experience
- Oversee reporting on key drivers of performance and monitor impact of various loyalty offerings within the Loyalty Value Propositions
- Establish/refine the Loyalty Governance Framework through internal cross-functional/cross-entity collaboration
- Manage Loyalty Performance via Periodic Reviews in partnership with our Cards Loyalty solutions provider
- Monitor competitor actions, industry developments and client feedback to identify gaps and opportunities. This includes drafting business cases on new opportunities to improve the overall Client Experience, and lead prioritization efforts
- Monitor client behaviour to assess impact of strategies and tactics on client engagement and business profitability
What do you need to succeed?
Must-have
- University Degree and extensive related work experience
- Build relationships and strategies to partner with key stakeholders and drive results
- Collaborate cross functionally to lead various transformation initiatives
- Strong command of MS Office (especially PowerPoint and Excel) to effectively present ideas and proposals
- Ability to gather and review information from various sources, understand the bigger picture and build steps to solve complex problems
- Ability to independently drive tactical initiatives in line with business strategy, including process optimization, client experience enhancements and opportunities that positively impact the P&L
- Support leadership decisions with the ability to weigh pros vs. cons in complex scenarios and make prudent & insightful recommendations
Nice to have
- Knowledge of the Cards business (financial and operational)
- MBA
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Opportunity to Lead in a dynamically changing environment
- The advantage of working with a dynamic, collaborative, and high performing team where initiative and hard work are recognized and rewarded
- Leaders who help your development through coaching and managing opportunities
- Ability to make a difference and lasting impact
Job Skills
Business Case Design, Communication, Critical Thinking, Effectiveness Measurement, Financial Regulation, Interpersonal Relationship Management, Product Development Lifecycle, Product Development Methodology, Product Services, Results-Oriented, Waterfall ModelAdditional Job Details
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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Our Employment Opportunities
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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