What is the opportunity?

RBC Cards is one of the leading credit card businesses in Canada and is a strong contributor to Canadian Banking’s revenues and profits. The business has grown tremendously in the last five years, driven by our strong suite of Credit Card products and innovative marketing efforts.

The successful candidate for this role will provide thought leadership and strategic oversight for acquisition activities within Retail Credit Cards in our Digital channels including Partner and 3rd party channels. As the Manager, Cards Digital and Partner Acquisition, you will be accountable for identifying areas for growth and/or optimization, as well as ensuring we constantly have a view on how our current investments/activities are performing for this business. You will be working on tactics that span multiple acquisition channels or strategies, taking a data driven approach to raising the overall performance of the team. Partnering with product, marketing, credit strategy, risk, etc., you will be responsible for optimizing acquisition strategies to focus on profitability and growing market share.

What will you do?

• Develop and optimize the Acquisition framework with existing external and internal partners (Linked Loyalty and Enduring Value partnerships) to drive card acquisition

• Effectively communicate and work with various stakeholders from departments across marketing, legal and compliance to execute digital and partner acquisition strategies

• Support the ongoing management of our contractual acquisition budgets and forecasts, digital proprietary channels and advise on optimizing profitability via strategic trade-offs.

• Collaborate with internal partners on enhancing and improving the existing Digital client application experience

• Support in development and execution of Cards digital acquisition across rbc.com, social channels and external banners

• Ad Hoc duties/business casing and analysis as assigned.

What do you need to succeed?

Must have:

• Experience in/knowledge of credit card industry

• Creative problem solver with strong analytical skills with a proven ability to take a data driven approach to make decisions and strategic recommendations

• Ability to use your excellent communication skills to communicate with key internal and external stakeholders at all levels and show-case yourself as a subject matter expert

• Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking

Nice to have:

• Experience working with external partners

• Experience in/knowledge of credit card acquisition and optimization in digital channels

• Digital Marketing

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

• Opportunities to do challenging work

Job Skills

Brand Marketing, Cross-Channel Marketing, Customer Behavior, Marketing, Marketing Strategy Implementation, Marketing Systems, Market Research, Product Development Lifecycle, Product Services, Strategic Thinking

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2026-03-262026-04-10

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.