Marketing Analytics & Optimization Manager
RBC
Job Description
What is the Opportunity?
This role will focus on delivering foundational marketing insights and digital optimization to enable scalable, ROI-focused marketing strategies for RBCx. The ideal candidate is looking to
- Own end-to-end analytics for campaign performance, user funnels, and conversion touchpoints
- Drive measurable impact through experimentation and optimization strategies
- Work in a fast-paced, startup-like environment tied to one of Canada’s largest banks
What will you do?
- Dashboarding & Insights: Create and maintain dashboards in BI platforms (eg. Tableau) tracking channel, campaign performance, attribution and funnel metrics. Translate data into actionable recommendations for marketers and executives
- Digital Optimization: Analyze A/B tests, multivariate experiments, and segmentation strategies to improve conversion rates, reduce friction, and maximize user lifetime value (LTV). Collaborate with product, engineering, and marketing teams to embed optimization into product development and campaign execution.
- ROI-Driven Analysis: Collaborate with the Advanced analytics function to quantify marketing impact through ROI modeling, incremental lift analysis, and ad-hoc deep dives. Prioritize high-impact initiatives using data-backed roadmaps.
- Process Innovation: Streamline reporting workflows, adopt emerging tools (e.g. RBC Lumina platform, LLMs) and mentor teams on analytics best practices.
- Documentation: Contribute to documentation, quality control, and enablement materials for BI assets and reporting
What do you need to succeed?
Must Have
- Analytics & Optimization Expertise: 3+ years hands-on experience with A/B testing platforms (e.g.,Optimizely, VWO), heatmapping tools (CrazyEgg), and CRO methodologies
Dashboard Expertise: Advanced proficiency in Tableau/Power BI and marketing & product analytics suites (Google Analytics, Amplitude)
- Technical Toolkit: SQL, Python, and Excel for data extraction, modeling, and automation
- Statistical Fluency: Deep understanding of experimental design, significance testing, and causal inference.
- Business Acumen: Proven ability to connect analytics to tangible business outcomes (e.g., revenue growth, cost efficiency).
- Communication: Exceptional storytelling skills to simplify complex insights for technical and non-technical stakeholders.
Nice to Have
- Experience in startup or high-growth environments.
- Degree in quantitative field (Analytics, Engineering, Computer Science, Statistics).
Tools You’ll Use
- Core: Tableau, Google Analytics, Amplitude, CrazyEgg, Python, SQL, Excel
- Emerging: Snowflake, LLMs, Jupyter Notebooks
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
#RBCX
Job Skills
A/B Testing, Business Statistics, Commercial Acumen, Critical Thinking, Customer Analytics, Detail-Oriented, Group Problem Solving, Key Performance Indicators (KPI), Marketing Analytics, Product Analytics, Structured Query Language (SQL), Tableau (Software)Additional Job Details
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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Our Employment Opportunities
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.