Manager, Youth and Young Adult Marketing
RBC
Job Description
What is the opportunity?
Do you live and breathe pop-culture and digital innovation? Wish you could shape how big brands show up for young people? If you’re a digitally fluent, insights-driven marketer who knows how to spot what's next before it's everywhere, keep reading.
You understand Gen Z isn't just an age group. They’re a unique cohort where change is the norm, AI-powered discovery is in their DNA and they expect authenticity. You bring a fresh perspective on how AI is transforming search and discovery, a pulse on what next-gen Canadians truly care about, and the storytelling chops to turn insights into campaigns that resonate. Partnering with agencies, influencing internal stakeholders, and delivering integrated marketing programs with measurable impact is your day to day.
This is a unique opportunity to help shape how RBC connects with the next generation of banking clients, from Gen Z to Gen Alpha. This role will drive innovative, social-first campaigns that cut through the noise of both traditional and digital challenger banks, creating moments that matter and positioning RBC as the bank of choice for YYA.
If you love bringing bold ideas to life, and understand that today's young clients become tomorrow's high-value relationships, apply now.
What will you do?
Stay ahead of the curve on trends, behaviors, and cultural moments. Mining for insights that inform campaign development and ensure we remain relevant
Support and execute integrated marketing campaigns (ages 0-24), with a strong focus on social media, AI search, media planning and comfortable with production
Storytelling using AI tools to build data-driven narratives and decks that bring campaign strategies to life, influencing both external agency partners and internal stakeholders to align on vision and move programs forward
Leverage AI-driven insights and evolving search behaviors to optimize campaign performance, discover new opportunities, and stay competitive in a rapidly changing digital landscape
Partner with creative and media agencies to develop breakthrough campaigns that deliver brand and business results, every dollar drives measurable results
Manage multiple workstreams simultaneously with exceptional organizational skills, maintaining momentum across campaign planning, budget management, execution, measurement, and optimization
Champion a data-driven approach to marketing. Analyzing campaign performance, extracting actionable insights, and using analytics to inspire smarter decisions and continuous improvement
Monitor competitive activity and emerging platforms, identifying opportunities to establish RBC's "first banking relationships" with international students and young Canadians
What do you need to succeed?
Must Have:
5+ years of marketing experience with proven success developing and executing digital/social first programs and integrated campaigns; Agency background (creative, media, or digital agency) is a huge plus with production experience
High interest and working knowledge of how AI is shaping search, content discovery, and digital marketing - including experience experimenting with AI-powered tools and strategies
Exceptional storytelling skills and the ability to build compelling presentation decks that influence stakeholders and drive alignment across teams
Proven ability to manage and influence external agency partners and internal cross-functional teams to move programs forward and deliver results
Strong data analytical skills with the ability to interpret campaign metrics, extract insights, and make data-inspired decisions that drive performance
Extremely organized with strong project management capabilities - you effortlessly juggle multiple priorities in a deadline-driven environment without missing a beat
Independent and proactive mindset - you don't wait to be told what to do; you identify opportunities, bring forward ideas, and take ownership of outcomes
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Leaders who support your development through coaching and managing opportunities.
Ability to make a difference and lasting impact.
Work in a dynamic, collaborative, progressive, and high-performing team.
Opportunities to do challenging wor
Job Skills
Analytics, Brand Marketing, Campaign Development, Campaign Planning, Communication, Creativity, Cross-Functional Teamwork, Cross Promotions, Customer Behavior, Data Driven Approach, Digital Marketing, Industry Knowledge, Integrated Marketing Campaigns, Long Term Planning, Marketing, Marketing Activities, Proactive Thinking, Product Services, Slide Decks, Social Media, Stakeholder InfluenceAdditional Job Details
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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Our Employment Opportunities
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.