Media Planner
Marketing & Communications
Halifax, NS, Canada
Posted on Aug 27, 2026
Ready to make an impact ? Sobeys is full of exciting opportunities, and we are always looking for bright new talent to join our team! We are currently looking for a Media Planner. Here’s where you’ll be focusing : Manage overall ad inventory and ensure there is capacity to meet advertiser campaigns / annual commitmentsDevelop strategic media plans tailored to advertiser objectivesExecute media buys across various offsite digital platforms within RMN (e.g., search, social, display, video)Manage advertising budget and optimize spend across channelsUtilize media expertise to develop recommendations for advertisers including allocation of budget across ad products, recommending and building audiences, and flighting strategyHelp develop processes in order to quickly deliver media plans (e.g., audience sizing, inventory availability)Develop strategy and outreach plans for underserved / non-active clientsManage relationship with 3rd party vendors and agencies for offsite media (e.g., negotiate contracts, coordinate media planning & buying needs) What you have to offer : 3+ years experience at media planning and buying agencyStrong analytical, decision-making, project management, and communication skillsExperience with ad tech tools (e.g., GAM360)Experience working at or closely with offsite advertising platformsBilingual in French and English (The candidate will be expected to work with peers in other provinces in the development and implementation of tools and processes across Canada, as well as provide support to Sobeys employees across Canada) #LI-MM1#LI-Hybrid