Virtual Gurus is a well-established scale-up providing a Talent-as-a-Service platform to organizations that require fractional help with their administrative functions. We’re proud of what makes us different — a crazy strong social mission to provide fairly-paid opportunities to individuals from traditionally underrepresented communities.

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We’re looking for a passionate, creative team member who’s excited to stay ahead of content trends and eager to join a team that’s rewriting the future of work.

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At Virtual Gurus, we’re not just building another virtual assistant platform — we’re creating a whole new category that combines human talent and AI to help businesses scale smartly. Whether it’s flexible virtual assistant services or 24/7 conversational AI, our solutions support thousands of entrepreneurs, small teams, and enterprises across North America.

We’re growing fast, launching new products, and expanding into new industries — and content is at the heart of it all.

We’re looking for a Content Manager to own the full content lifecycle: from strategy and SEO to production, publishing, and amplification. If you’re a builder, someone who loves experimenting, moving quickly, and making an impact, you’ll thrive here.

What It’s Like to Work Here

Move Fast, Make Things Happen
We’re a lean team that gets it done. You’ll have autonomy, accountability, and visibility. Ideas don’t sit in decks — they get shipped.

Smart + Human
We blend AI with people, and we expect the same in our team: strategic thinking, emotional intelligence, and bold creativity.

Real Impact, Real Users
Whether you’re writing about delegation or AI, your content will reach business owners and decision-makers solving real-world problems.

A Social Mission That Matters
We’re not just here to grow — we’re here to make a difference. We prioritize fairly-paid work for people from traditionally underrepresented communities. We walk the walk when it comes to justice, equity, diversity and inclusion.

Key Responsibilities:

Strategy & Planning

• Collaborate with the VP of Marketing to build and maintain the content roadmap and calendar
• Align content efforts with campaigns, buyer journeys, and SEO opportunities
• Identify high-impact topics, keywords, and content formats to serve our diverse audience
• Develop detailed content briefs and frameworks that set internal and external creators up for success

Content Creation & Oversight

• Write clear, standout content across formats: blog posts, landing pages, thought leadership, video scripts, case studies, emails, and more
• Collaborate with freelancers, AI tools, and internal stakeholders to scale production without sacrificing quality

Distribution & Amplification

• Work with the broader marketing, social, and paid media teams to extend content reach
• Support PR with messaging that ties our content to timely industry conversations
• Experiment with creative formats like short-form video, carousels, and interactive content

Performance & Iteration

• Track and report on SEO, engagement, and conversions using tools like Surfer SEO, GA4, and HubSpot
• Continuously optimize and repurpose top-performing content
• Share performance insights to shape and refine the overall content strategy

Tools You’ll Likely Use

• Content & SEO: Surfer SEO, Ahrefs, Semrush, ChatGPT
• CMS & Publishing: WordPress, HubSpot
• Video & Visuals: Descript, CapCut, Canva, Figma (basic use)
• Analytics & Reporting: GA4, HubSpot, Looker Studio

‍How do you know if this role is for you?

• You’re a storyteller at heart — but you’re also strategic, using data and audience insights to shape content that drives real results to shape content that drives real results.
• You thrive in fast-paced environments where no two days look the same, and you’re excited by the opportunity to build, test, and iterate.
• You’ve led or contributed to content strategies that align with business goals and know how to connect content to outcomes (not just clicks).
• You bring 3–5 years of experience in content creation, marketing, or communications — ideally in a dynamic or cross-functional environment.
• You’re just as comfortable writing a sharp thought leadership piece as you are tweaking a landing page for conversion.
• You have experience working cross-functionally with marketing, product, sales, or even PR teams to create cohesive narratives.
• You’re confident working with AI tools, SEO platforms, CMS systems, and analytics dashboards — or quick to learn if not.
• You want your work to have purpose — you’re drawn to organizations with a social mission and a clear sense of values.
• You care about inclusion and equity and want to help shape messaging that’s representative and human.

‍What’s in it for you?

• Competitive salary plus performance bonus
• Employee stock option plan
• Health, dental, and insurance benefits
• Hybrid flexibility (up to 50% remote collaboration)
• Fun team culture, regular team events, and flex time
• A comfy office vibe — more beanbag than boardroom
• A meaningful role in a mission-driven company

We look for people who are passionate, not content to let things happen; show empathy towards clients and virtual assistants and not operate from a place of solitude without asking questions; who are diligent in their work, but not controlling; and work to show a high level of competence without trying to achieve perfection.

Belief in our social mission fuels us to deliver exceptional experiences to clients, so we can continue to provide opportunities to our virtual assistants. We walk the walk on justice, equity, diversity and inclusion; in support of our social mission, candidates who identify as Indigenous, Black, Person of Colour, Woman and/or 2SLGBTQIA+ will be given preference in the selection process [s16(1) CHRA]. Learn more at thevirtualgurus.com | Twitter | Facebook | Instagram | LinkedIn

Ready to apply?

Send your resume and cover letter to careers@thevirtualgurus.com along with a snappy email telling us what intrigues you about Virtual Gurus, why you’d be awesome for the role, and why we shouldn’t pass up the opportunity to discuss this role with you.